Frequently asked questions
Updated July 2026.
Short answers to the questions we get asked about driftwood (driftwood.sh): what it is, how demo-led outbound works, the results so far, and what it costs. If your question is not covered, email aayush@driftwood.sh.
What driftwood is
The product, the category it sits in, and who it is for.
What is driftwood?
driftwood is an AI SDR that runs demo-led outbound: every cold message carries a working demo of your product, built for the specific prospect receiving it. The agent researches each prospect, builds the demo, and drafts the message. A human reviews every message before it sends, and everything sends from your own LinkedIn or email account.
What is demo-led outbound?
Demo-led outbound is cold outreach where every message carries a working demo of your product, built for the specific prospect. The message does not argue that your product would help; it shows the product already working on something the prospect owns. There is a longer explanation on the demo-led outbound page.
How is driftwood different from AI SDR tools like 11x or Artisan?
Tools like 11x, Artisan, or AiSDR automate the volume and personalization of the copy.
driftwood personalizes the proof: every message ships a working demo of your product, built for that prospect's business. It also keeps a human approving every send, and it sends from your own account instead of a bot inbox.
Who is driftwood for?
driftwood is for B2B founders and teams doing cold outbound who want replies from senior people. Senior people skim claims and ignore them; a working demo of your product on their business is harder to ignore. The demo does the convincing.
How it works
The demo, the review step, and the accounts it sends from.
What does the demo actually look like?
It is a working demo of your product, applied to the prospect's own business.
One example: at Autosana, the agent found a real bug on a prospect's own site and sent a 19-second demo video of Autosana's product catching it. The prospect opens a cold message and watches your product working on their problem.
what a volume agent sends
quick question
Hey ,
Hope you're doing well! Huge fan of what you're building, truly impressive momentum.
I'm with an AI-powered QA platform, the all-in-one way to ship faster with confidence. Teams like yours are seeing huge results and we'd love to show you how.
A few things teams love:
- Cut regression time by up to 90%
- Seamless integration with your existing stack
- Enterprise-grade security (SOC 2 Type II)
Any chance you have 15 minutes this week? You can grab time here.
Best,
SDR @
P.S. Happy to send over a case study if that's easier!
Left on opened.
what driftwood sent
4 months of outreach, no reply
Jul 9
hey , found a bug on . our agents caught your pricing page still promising early access for features lower tiers already have…
driftwood built this demo
Jul 10 · 12 hours later
send me a blurb + demos to and I'll forward to my team - best
Call booked · Jul 12
The right window is a real send from the Autosana week; identities redacted.
Does driftwood send messages by itself?
No. Every message lands in a review queue, and a human approves every single send. Nothing goes out without approval.
What accounts does it send from?
Your own accounts. You connect your LinkedIn or email, and messages go out under your name rather than from a bot inbox. Replies come back to the same account, so the conversation stays yours.
The results so far
One customer's first week, with the caveats attached.
What results has it gotten?
Reply rate before
under 1%
Reply rate, week one
over 14%
Replies went from under 1% to over 14% in week one at Autosana (YC S25), on the same lead list as prior founder-led outbound; under 1% is the founders' self-reported rate.
The replies included founders who had ignored more than four months of prior outreach; one replied in about 12 hours and booked a call. That is one company's observed result, not a promise.
Pricing and getting started
The published range, and what to do next.
How much does driftwood cost?
driftwood is a monthly subscription, typically between $1,000 and $5,000 per month depending on send volume and channels. The exact number comes out of a short call about your motion: book a demo and we will scope it together.
How do I get started?
Book a demo and we will walk through the agent on your own product, including exact pricing for your motion. You can also email aayush@driftwood.sh directly.
See a demo built for your business
Twenty minutes. We will show you what your prospects would see.
Book a demo