What 11x is, and where it wins
Alice, Julian, the backing, and the reported numbers.
The product.
11x sells digital workers
for go-to-market teams.
Alice. The flagship is
Alice, an AI
SDR that runs outbound end to end: sourcing prospects, researching them
across what 11x says is more than 50 data sources, writing and sending
multi-channel sequences spanning email, phone, social, and SMS, handling
follow-up, and booking meetings.
Julian. The second worker is
Julian, an
AI phone agent built around 11x's acquisition of the voice startup
Opkit, which handles calls for speed-to-lead, qualification, and
re-engagement.
The backing. The company has raised more than $70
million from Benchmark and Andreessen Horowitz, and the positioning
leans mid-market and enterprise.
No public pricing. There is no public pricing page;
numbers come on a sales call. The figures
that circulate, roughly $5,000 a month for a single digital worker on an
annual contract and first-year totals commonly between $50,000 and $60,000
once implementation fees are included, are procurement data reported by
Vendr
rather than published prices; the pricing snapshot below collects them.
Where it wins. The real strength is scope. 11x is the
fullest expression of the replace
SDR headcount bet: one platform covers sourcing, research, multi-channel
sequencing, and, unusually for the category, the phone, since Julian lives
in the same product as Alice.
Who that fits. For a larger sales org with the budget
and the integrations (Salesforce, HubSpot) to feed it, that scope in one
vendor is the real draw.
